Cross-border e-commerce | Many platforms closed during the epidemic, and this platform grew by more than 100% year-on-year for the third consecutive quarter
A few days ago, Alibaba Group announced its results for the quarter ended June 30, 2019, opening a new fiscal year with continued strong growth. This quarter, Alibaba Group's revenue reached 114.924 billion yuan, an increase of 42% year-on-year, exceeding analyst expectations.
Under the influence of Ali culture, Lazada has become more and more Ali characteristics. The Southeast Asian market has fully absorbed the rich experience of China's e-commerce market and is racing on the road of rapid development.
The financial report shows that the Southeast Asian market is growing strongly, with Lazada orders increasing by more than 100% year-on-year from April to June. After strengthening the third-party platform business, management team and technical infrastructure, Lazada has shown a steady improvement in operations this quarter. This is the third consecutive quarter to achieve a year-on-year growth of over 100% in orders.
In this quarter, Lazada continued to focus on maintaining strong user growth and user interaction, implemented an effective customer acquisition plan, and mobile daily active users doubled year-on-year. According to statistics from the third-party organization App Annie, Lazada has ranked first in Southeast Asian consumer platforms in terms of monthly active users for six consecutive quarters.
Many technological innovations such as image search function, customer interactive games, live video, etc. not only make Lazada the only shopping and entertainment platform in Southeast Asia that integrates “watching, buying, and playing”, but also an indispensable mobile for Southeast Asian consumers’ daily lives. application.
In April this year, Lazada launched LazGame, which jointly released customized games with more than 130 brands, and has attracted more than 3 million users. At the same time, the live broadcast will further improve user interaction and retention. Among them, the live show "Guess it", which was promoted in the middle of the year, attracted 7 million consumers to watch and interact.
The steady increase in user stickiness and purchase frequency has brought about a breakthrough in the entry of merchants in this quarter. From April to June this year, the number of merchants entering LazMall, which focuses on brand cooperation under Lazada, increased by 400% month-on-month. High-end beauty brands represented by Bobbi Brown of the Estée Lauder Group, Sulwhasoo of Amore Group, and brands under the L'Oréal Group continue to flood in to serve consumers in the Southeast Asian markets of Indonesia, Malaysia, Singapore, Thailand and Vietnam.
It is worth noting that domestic products have developed rapidly in this quarter. The number of new merchants entering Lazada has increased by more than 220% year-on-year, and the Southeast Asian market has been rapidly opened to achieve performance growth. Among them, there are as many as 1,000 new merchants whose transactions have increased by more than 150%.
In particular, the expansion of characteristic industrial belts such as Shunde small household appliances, Yiwu small commodities, and Chengdu women's shoes has accelerated the process of exporting Chinese goods to the sea.
Based on the continuous empowerment of Alibaba's global ecosystem, Lazada has achieved sustained and rapid growth. Significant progress has been made in platform upgrades, computing capabilities, marketing innovation, and logistics support. It has established leading advantages in platform traffic, transaction volume, and sales, and fully surpasses other local cross-border e-commerce platforms that can only provide transaction-oriented.
(The article is compiled by Souhang APP to get more real-time information, please download and check Souhang APP at any time, all major application markets are fully online!)
